What We Do
Protecting Your Reputation With Swift, Ethical Action
In today’s digital world, the way you are perceived online can determine opportunities, trust, and credibility. A single defamatory article, unfair review, or misleading blog post can cause significant reputational harm. Once it’s published, it can spread quickly through search engines, social media, and review platforms — often with lasting consequences.
At Reputation Creation, we specialise in suppressing or removing harmful online content. Our strategies are designed to act swiftly and ethically, putting you back in control of your digital footprint and ensuring that your reputation reflects reality — not rumours or negativity.
Why Harmful Content Is So Damaging
Search engines, especially Google, heavily influence first impressions. Whether it’s a potential client, employer, investor, or business partner, people often make decisions based on what appears on page one of the search results.
Unfortunately, harmful content is often:
-
Outdated – Stories that no longer reflect your current life or achievements.
-
Misleading or False – Articles, blogs, or posts containing inaccuracies.
-
Defamatory – Content designed to damage your credibility or reputation.
-
Unfairly Negative – Reviews or complaints that misrepresent reality.
The impact can be immediate: lost opportunities, reduced trust, damaged sales, and even personal stress. Worse, once online, damaging content rarely disappears on its own.

Our Approach:
Removal First, Suppression When Needed
Content Removal
Where possible, we work directly with publishers, platforms, or search engines to have damaging content removed. This might include:
-
Submitting policy-based requests (for defamation, harassment, or privacy violations).
-
Filing legal or GDPR-based takedown notices.
-
Contacting publishers with evidence of inaccuracies or outdated information.
-
Working with review platforms to challenge false or malicious reviews.
When content is removed, it is permanently erased from public view — the most effective outcome.
Suppression Strategies
If removal isn’t possible, we use advanced search engine optimisation (SEO) and digital PR strategies to suppress harmful content. This involves creating and promoting positive, authoritative content that ranks higher in search results, pushing the negative material off page one.
Our suppression methods include:
-
Creating new, optimised websites or profiles.
-
Publishing press releases and articles on trusted platforms.
-
Promoting positive coverage through digital PR campaigns.
-
Building strong backlinks to elevate positive pages.
The result is that harmful content becomes far less visible — while accurate, positive material defines your reputation.
Why Choose Us?
-
Experience You Can Trust – With roots in SEO since 2007 and a decade-plus in reputation repair, we know exactly how to influence search results.
-
Discreet & Confidential – We understand the sensitivity of reputational issues. Every case is handled with the utmost privacy.
-
Ethical Approach – Our methods comply with legal and platform guidelines, ensuring lasting results.
-
Proven Results – From high-profile public figures to small business owners, we’ve successfully reduced the visibility of harmful content for hundreds of clients.
FAQ's
Can you guarantee removal?
No one can guarantee removal, as it depends on platform policies and publisher cooperation. However, we maximise your chances and always pursue suppression strategies if removal is not possible.
How long does suppression take?
Results vary, but most clients see noticeable improvements in 3–6 months, with continued gains over time.
Is suppression permanent?
When built properly, suppression creates a strong, positive digital footprint that is resilient long term. With ongoing monitoring and updates, harmful content stays buried.
Is this process legal?
Yes. All of our methods are ethical, compliant, and designed to stand the test of time.
How much does this service cost?
Pricing depends entirely on your needs. We’ll provide a customised quote once we evaluate your current situation and goals.